Czech beer alliance
Being Czech myself, I was genuinely passionate about this project from the very start. My goal was to design an identity that would stand out from other distributors in the UK market, as they tend to adopt a corporate and conventional approach. I aimed for something refreshingly unique and distinct.
The heart of the visual identity project was centered on crafting a brand that stands out and leaves a lasting impression, one that would beautifully complement the rich history and captivating stories of Czech microbreweries.
The choice of colours, deep burgundy and radiant gold, was thoughtfully made to evoke the traditional and luxurious essence of Bohemian beer.
This project was one of the most enjoyable experiences I’ve had. The biggest challenge I faced was determining the creative direction for the colour scheme. I wanted to avoid the typical gold or dark green colors commonly seen in Czech beer branding.
I’m extremely pleased with the outcome, especially the inclusion of textured patterns on print materials.